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How will companies monetize the use of generative AI in their business products?

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How will companies monetize the use of generative AI in their business products?

Businesses that develop software are quickly including AI generations into their offerings. With the widespread use of tech like OpenAI and Anthropic to create large language models, both major and minor companies are integrating the technology into their services and products.

News about notable organizations such as Slack, Anthropic, Box, Ada, and Microsoft have created an intense curiosity within the corporate world concerning the advancements of AI tools, generative AI tooling, and user-software interaction. Consumers are no longer waiting list to get their hands on the product, thanks to Microsoft’s Bing. Consequently, numerous companies have started their own research and development regarding this form of user-directed creativity.

Yamini Rangan, the CEO of HubSpot, remarked to stockholders during an investor gathering on Wednesday that artificial intelligence-generated technology is expected to rapidly alter the commercial world.

Rangan explained why HubSpot could be beneficial for applying AI to boost work productivity, emphasizing that it offers “unique data and broad distribution” and lies at the “heart of [its] customers’ workflows.”