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Baidu is introducing its conversational Artificial Intelligence technology to its search functions, as well as to in-vehicle entertainment and other services.

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Baidu is introducing its conversational Artificial Intelligence technology to its search functions, as well as to in-vehicle entertainment and other services.

Baidu shared further information about its much-awaited intelligent Ernie Bot, seen as the search giant’s reply to ChatGPT. The Bot is based on Baidu’s extensive Erniethat language model, which was released in 2019. Last May, Ernie Bot’s third generation was released.

In a letter to personnel, Robin Li, founder and CEO of Baidu, outlined their plan to merge Ernie Bot into their array of services.

It appears that the integration of ERNIE Bot into the Baidu Search system will have a profound effect on the way people utilize the search feature. This could be similar to Microsoft Bing having ChatGPT integrated.

In addition to improving search services and responses, we will introduce a new interactive and messaging experience, as well as creating unique content that will dramatically improve the range of content available and act as a new gateway for visitors.

This seems to suggest that the section in question may have something to do with Baidu’s content sharing system, which is provided by news outlets, companies, and individual authors. Could Ernie Bot be used to make the user experience more personalized by creating special content?

ERNIE Bot is offering its offerings to the public through Baidu AI Cloud. Beforehand, deciding on cloud providers mainly came down to core cloud facilities such as computing capability and storage. In the days ahead, the emphasis will be on the platform, the model, and how the model, framework, chip and application interact together. This shift will change the model of the cloud computing industry as we know it.

This seems to be similar to the partnership between Microsoft and OpenAI, which means that customers of Azure can gain access to the Artificial Intelligence lab’s technologies.

Finally, Baidu intends to enhance its in-car vocal aide with Ernie. In recent years, the search juggernaut has constructed an OS for intelligent vehicles called Apollo, similar to Android for vehicles, and built certain apps internally, such as Xiaodu.

Installing ERNIE Bot on the Apollo Smart Cabin product line will give smart cars an upgraded version of the user-vehicle connection. The inclusion of ERNIE Bot with Xiaodu increases its ability to interact with its users, granting a more intelligent and comprehending device that allows for broader intelligence aid.

No matter how successful Ernie Bot is, it must comply with the same censorship rules imposed on other AI products active in China. To make sure that it does not go against any of China’s censorship regulations, it will require a further layer of content control beyond its chatbot. This is the same approach that other media platforms take, using both robotic and human personnel to monitor content. In the conclusion, if there are restrictions, it could negatively influence the user experience of a creative Artificial Intelligence.

More information to be available soon…

Will Baidu’s response to ChatGPT have a significant impact?