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Public relations experts working with startups should get onboard with the artificial intelligence trend.

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Public relations experts working with startups should get onboard with the artificial intelligence trend.
Camilla Tenn works in an international communications firm, Eleven International, as a senior public relations strategist.

In just a short while since OpenAI’s ChatGPT resonated boldly with people, we’ve become aware that our news media will never go back to the way it was before.

It doesn’t matter if it’s news about AI companies receiving big investments or discussions about how to utilize ChatGPT, the times of AI being newsworthy have come and stayed. Alas, web3, it appeared to the fore for a short moment.

The huge rapid transition from the chaos of FTX to ChatGPT pushing the panic button at Google had a great impact on news related to tech. Decrypt, which covers the crypto world, noted that the attention is not only limited to the media, with JPMorgan’s e-Trading Report indicating that even institutional investors are having a closer look at AI as blockchain appears less attractive.

In this situation, tech companies may be temped to impulsively and liberally use the terms “AI” and “machine learning” whether they accurately apply or not to make announcements seem more sensational.

That could be a really good possibility. It would be a massive mistake not to take this opening.

If AI-focused pieces of news are generated and featured in ideal publication targets, it can create interest around the relatively unknown brand, thus potentially aiding in increasing its exposure and thereby opening doors to possible investors.

Clearly, it will be relatively easy for AI stories to get attention from reporters today. Despite this, it will be important to ensure that AI messaging stands out from the flood of similar pitches that will be sent to reporters.

It is clear that tech startups should pay more attention to public relations announcements related to AI technology. Those who have already invested in AI such as ChatGPT have prospered and seen great rewards, while those who have not must incorporate machine learning into their main hook to obtain similar success.

What would happen if we weren’t a company specializing in artificial intelligence?

Beginning-ups that wouldn’t have a ton to do with AI may dread analysis of “‘surfing the temporary fad’ in the event that they wade into the discussion. Startups may believe they should stay away from the matter except if they are a completely committed AI organization. The thinking is for their PR correspondences to stay nearer to their center innovation or brand mission, and to put a high accentuation on the long haul advantages of unmistakable situating.